A brief for Golfzon™ · from Get Lucky Golf

Every Virgin Activeclub in the world.Starting in South Africa.

A golf zone in every Virgin Active club: 230 clubs, eight countries, 1.2 million members. Chapter one is 200 simulators in South Africa. We are choosing the platform now, and we think it should be Golfzon™.

See the order Book the meeting

230 clubs · 8 countries · 1.2 million members · South Africa first

Chapter one

South Africa.

Virgin Active's largest territory: 136 clubs, 623,000 members, 35% of group revenue. Two bays in a club, one in the smaller clubs, booked like a padel court.

The proposal goes to Virgin Active this quarter. We walk in with a platform, a reference design and a price. We would like the platform to be Golfzon™.

  • Virgin Active has already started.Its first Collection Country Club, opened by Sir Richard Branson in Cape Town in February, includes a golf simulator. More Collection clubs follow in 2026.
  • The members are already there.623,000 members walk past the bay on every visit, and 139,000 handicapped golfers want a winter and weeknight home for their game.
  • South Africa is the proving ground.Virgin Active's largest territory and Get Lucky's home market. The numbers from 200 bays here carry the golf zone to the rest of the group.
136
Clubs in Southern Africa
Virgin Active's largest territory
623K
Active members
Past the bay on every visit
200
Simulators
Three phases, 2027 to 2029
139K
Handicapped golfers
A weeknight home for all of them

The order

200 simulators. Three kinds of bay.

One platform across the chain, so a member in Sandton plays a member in Umhlanga on the same course on the same night.

Phase 1 · 2027
40units

20 Collection and flagship clubs, two bays each. Johannesburg first.

Phase 2 · 2027–28
100units

50 metro clubs, two bays each. Network Play across cities.

Phase 3 · 2028–29
60units

60 smaller clubs, one bay each. Botswana and Namibia included.

BayWhereUnits
Signature
TwoVision NX		20 Collection and flagship clubs, 2 bays each40
Play
TwoVision / Vision Standard		50 metro clubs at 2 bays; 20 smaller clubs at 1120
Practice
GDR Plus		40 smaller clubs, 1 coaching bay each40
Total, 2027–2029200

Mix and phasing are the basis for a quote, not a purchase order. Open to Golfzon™ recommendation.

What we need from Golfzon™

  • Pricing for 200 unitsBy bay type, in three phases. Financing modelled with RMB; open to the partner best aligned with Virgin Active.
  • Two reference designsA two-bay zone and a one-bay zone: footprint, ceiling, power, acoustics.
  • A Southern African service modelInstallation, training, spares and support for a 136-club chain.
  • Network Play and the TourChain-wide leagues, Golfzon™ Global membership, a Southern African leg of the Golfzon™ Tour.

Chapter two

The world.

One brand, eight countries, one membership that already crosses borders. The same golf zone, on the same platform, goes from Cape Town to London, Milan, Sydney, Singapore and Bangkok. A member at Sandton plays a member at Chiswick.

The platform decision is a group decision, made once. Golfzon™ gets the South African numbers first, from its own telemetry, and they carry the group.

230
Clubs
8
Countries
1.2M
Members
TerritoryClubsBaysWhen
Southern Africa1362002027–29
United Kingdom32~652029–30
Italy33~652029–30
Australia11~252030–31
Singapore and Thailand14~302030–31
The group~230~3852027–31

Club counts are Virgin Active's published figures. Bays outside South Africa assume two a club. Each territory is Virgin Active's own decision.

Why Golfzon™

The platform we want on the door.

The world's largest simulator platform, the official simulator of the U.S. Open, already selling to gyms. What Golfzon™ does not yet have is a global health-club group as a reference customer.

The U.S. Open's simulator

The line that sells itself in every club, and to every South African who remembers 1994 and 1997.

13,000 venues

Golf Digest's best simulator seven years running. 240-plus courses. The moving swing plate nobody else has at scale.

Gyms are your vertical

Golfzon™ sells to fitness centres today. A 230-club group is the case study those pages are missing.

Leadbetter in the practice bays

Coaching is half of a gym's golf product. Golfzon™ Leadbetter content makes Virgin Golf a place to get better.

Who we are

Get Lucky Golf.

South Africa's insured hole-in-one challenge: a swing at a signature par-3 for up to R1,000,000, live at 30 courses, 10,000 paid entries, underwritten and sponsored by Santam. Virgin Golf is the concept we are proposing to Virgin Active, with financing for the order modelled with RMB.

30
Partner courses
10K
Paid entries
$490K
Santam sponsorship
R1M
Top insured prize
Confidential · for Golfzon™ only

Our future founding partner.

We are in advanced talks with Ernie Els to come in as founding partner of Get Lucky Golf and this concept. Nothing is signed yet, so we've kept his name off the cover. We're sharing it with you in confidence because he will amplify the vision.

What he brings

  • The name on the doorOf every zone, in every club. Every member already knows it.
  • Your markets know himBritain, Australia, Asia and the United States. The concept travels with the name.
  • The U.S. Open's simulator, twice its championA line for the Golfzon™ stand at the PGA Show.

Nothing in the numbers depends on him. He amplifies it.

Ernie Els

  • Four majors, two U.S. OpensFormer world number one. Hall of Fame. 70-plus wins.
  • A name in every Virgin Active marketTwo Opens in Britain, three Heineken Classics in Australia, wins across Asia.
  • Captain of the International teamLed the Presidents Cup side at Royal Melbourne in 2019. A leader, not only a name.
  • A brand beyond the fairwayThe Els Club courses in Dubai and Malaysia, Ernie Els Wines, and the Els for Autism Foundation.
  • South Africa's golferEvery member already knows the name on the door.
Ernie Els

The people you would deal with

Operators, not a procurement desk.

Johannes le Roux
Johannes le RouxFounder & MD

Built The Duchess with AB InBev and RMB behind it. Leads Get Lucky Golf.

Willie Ross
Willie RossChief Financial Officer

Partner at Bellair Road, R5 billion under management. Harvard MBA. Owns the numbers and the financing.

Andrew Davenport
Andrew DavenportFounder & Marketing

Fifteen years in beverage and entertainment brands. Runs partnerships and brand.

SantamRMB

Underwritten and sponsored by Santam, South Africa's largest short-term insurer and part of the Sanlam group, with Santam Re writing business across Asia, India, China and Europe. The balance sheet behind Get Lucky in Cape Town is the same one behind it in London, Sydney or Singapore. Financing for the order is modelled with RMB, open to the partner best aligned with Virgin Active.

One more thing, for the room.

We sell golf's most exciting moment, insured. Your simulators measure it better than any camera on a tee. Ask us in Virginia.

Book the meeting

Timeline

Brief to bays in twelve months.

Book the meeting
  1. This briefPricing, reference designs, a named Golfzon™ lead.
  2. Golfzon™ HQ, VirginiaThe founders at Golfzon™ America. Platform decision, joint proposal.
  3. Virgin Active, Cape TownVirgin Golf, with Golfzon™ on the cover.
  4. PGA Show, OrlandoVirgin Golf reference design on the Golfzon™ stand. Phase one order confirmed.
  5. Phase one on the floor40 bays, Johannesburg first.
  6. The chain, then the group160 more bays in Southern Africa; then the UK, Italy, Australia and Asia.

200 simulators to start. Eight countries to finish. Let's meet at Golfzon™ HQ, Virginia.

The founders are in the United States in October and at the PGA Show in January. Golfzon™ America is the first meeting on the list.

Start the conversation +27 60 961 5091

Johannes le Roux · johannes@getluckygolfclub.com · Cape Town